Onwards. Book.
The Dot
Campaign for the 2025 DFDS annual report.
The concept was to take the familiar dot from the DFDS route map and reimagine it as something more than a simple marker. Each dot was given its own unique personality—transforming it from a static point into a character in the wider story of our network. No longer just a location, but a vital part of a living network.
This idea became the foundation for an external campaign expressed through posters, LinkedIn posts, and other digital touchpoints. We used the dots to bring our network to life—highlighting the individuality, purpose, and importance of each place we serve. It was a way to show that every connection counts, and every part of the journey matters.
As a central piece of the campaign, we also created an interactive digital map where people could explore local stories from across our network. Selected dots unlocked insights into the communities we connect with, the people behind the operations, and how it all ties into the new DFDS strategy.
emobility
emobility
As part of their green transition, DFDS is introducing 127 heavy-duty electric trucks across Europe. The challenge was to create a distinct visual identity that set the electric fleet apart from the traditional diesel trucks.
The solution was the electric pattern rooted in the iconic parallelogram of the DFDS logo an element reimagined to signal movement, energy, and transformation.
The emobility identity launched alongside the campaign “Now It Actually Move Us”, which reflected on how electricity has always been part of DFDS, but now, for the first time, it moves our trucks.
